Bahrain Victorious is thrilled to announce its latest partnership with Pivovarna Union Brewery, a renowned Slovenian brewery dedicated to continuous innovation in the beverage industry. Together, we are proud to unveil the result of our collaboration: new taste of Union Radler 0.0 Isotonic, a recovery beverage designed to meet the needs of professional and recreational athletes alike.
New taste of Union Radler 0.0 Isotonic, orange and melissa, is the result of extensive research and development conducted with Union Brewery innovation team in collaboration with WorldTour cyclists such as Matej Mohorič, and the Team Bahrain Victorious nutrition and medical departments. This innovative beverage is tailored to provide refreshment and regeneration after intense physical activity, delivering essential minerals and vitamins to support optimal recovery.
Daphne Stavropoulou, Marketing Director of Pivovarna Laško Union, expressed her enthusiasm for the partnership, stating, “In line with our Evergreen strategy, we are constantly promoting responsible consumption and are keen to always offer consumers a choice. Consumers nowadays want natural and refreshing drinks with less sugar and no alcohol. As innovative brewers, we are proud to have developed, in cooperation with Team Bahrain Victorious, a refreshing soft drink with minerals and vitamins that can offer not only a great taste but also regeneration after physical activity.”
Nicola Maria Moschetti, TBV Lead Nutritionist explain the idea of this collaboration and what’s behind the development process: “Our aim was to provide cyclists with a drink that not only replenishes fluids after intense exercise but also enhances recovery and optimizes performance.
Radler 0.0 Isotonic Orange is carefully formulated Radler 0.0 Isotonic with a precisely formulated blend of vitamins essential for energy metabolism and tissue repair, complemented by mineral ingredients to replenish electrolytes lost during exercise.
Through product testing, we’ve fine-tuned the carbohydrate and electrolyte composition to ensure maximum physiological benefit while keeping the drink tasty”.
Union Radler 0.0 Isotonic is now available in a new flavour of orange and melissa alongside the existing lemon flavour, offering consumers a delicious alternative for post-workout regeneration. The new orange flavour, includes added vitamins B and C (which contribute to reducing fatigue and exhaustion and help release energy), as well as potassium (which plays an important role in muscle function). This beverage is poised to become a staple in the routines of athletes.
