Bahrain Victorious partners with the Personal Safety App Busby

Bahrain Victorious is proud to introduce Busby as the team’s Official Safety Technology Partner, providing additional safety for both riders and staff through a range of innovative features within the smartphone app.

Busby, the UK’s leading multi-activity free personal safety app, will be helping to provide additional safety for the team’s members as they travel the world across racing and training duties thanks to its global automatic incident response functionality.

The personal safety app was launched in November 2019 by Liverpool-born friends Barry Green, James Duffy and Kirk Ryan, with the goal of providing additional safety and peace of mind for those outside being active. Busby works by monitoring sensors within the user’s smartphone to detect any irregularities such as a fall, automatically activating a countdown timer if so. If there’s no response from the user their exact location is sent to emergency contacts to call for help.

In order to provide assistance when incidents occur, Busby also alerts other nearby road users when a cyclist is close, to raise awareness. In only a year of operation, Busby’s app has been downloaded by tens of thousands of people in over 85 countries globally.

James Duffy, Co-Founder of Busby, said of the new partnership: “We’re really pleased to continue connecting with riders at the highest level, athletes who are ambassadors for sport and who inspire others to pursue active lives. This partnership demonstrates how seriously the team takes the safety of its riders. Road safety is a global issue we can’t ignore and it’s our mission to help make a difference for all vulnerable road users by utilising technology. Even the best, most competent riders can benefit from the additional safety and peace of mind provided by Busby.”

The new collaboration between Busby and Team Bahrain Victorious will see both riders and the full support staff provided with additional safety when out on the road thanks to features such as incident detection, incident prevention, near-miss reporting and the new SOS Busby flare feature – alerting other users in the area when a rider needs medical or mechanical support.

Vladimir Miholjević, team Bahrain Victorious Technical Director, added: “To be able to offer our riders and staff the additional safety that Busby provides is no small thing. Rider safety is paramount to any professional cycling team as our athletes regularly push the limits whilst training all over the world.

“We endeavour to act as role models for cyclists of all levels of experience and ability and so hope that by partnering with Busby, we encourage all riders to consider their personal safety whilst being active outdoors.”

Busby is available to download for free from the App Store and Google Play.

Busby is also pleased to offer a special discount link for Team Bahrain Victorious fans:

https://activate.busby.io/referral/Fans

For further information about the partnership or for interview requests, please contact:

Tom Copeland

[email protected]

+44 7761 537175

About Busby

Busby is the free to use, award winning multi-activity personal safety app which ensures you’re never alone. Incorporating the most accurate smartphone incident detection algorithm, Busby automatically alerts selected emergency contacts and first responders to your precise location, meaning help is soon on the way.

Following a serious cycling accident, Barry Green and his fellow Busby Co-Founders began to research whether smartphones could be used to automatically detect incidents and alert emergency services. Six years of rigorous development and testing later, Busby was born.

busby.io

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